Today we’d like to introduce you to Alisha Bennett.
Hi Alisha, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve always been someone who creates, builds, and figures things out as I go. UnbornDeath started as an extension of that. I wanted to create apparel that felt bold, unapologetic, a little vulgar, and very much not designed to please everyone. I’ve never been interested in making things that are safe or generic, so the brand naturally became a reflection of my personality and the kind of humor, confidence, and attitude I wanted to see more of in clothing.
What started as designing shirts grew into learning every side of running an apparel business myself—developing products, sourcing blanks and transfers, building the website, handling orders, marketing, photography, customer service, and figuring out what actually resonates with people. A lot of the growth has happened organically through social media, especially when something I create connects with people in a way I didn’t necessarily expect. Recently, one of my shirts, “Unapologetic & Vulgar AF,” ended up getting a huge amount of attention online, and seeing that turn into actual sales was one of those moments where I could really see the brand gaining its own identity.
I’m still very much in the building stage, and I actually like that part. I’m constantly creating new designs, refining the brand, learning what works, and expanding what UnbornDeath can become. I’ve gotten to where I am by being willing to learn things myself, make mistakes, adjust quickly, and keep going. More than anything, I want UnbornDeath to feel like a brand for people who don’t feel the need to soften themselves to make other people comfortable.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not. Building UnbornDeath has meant wearing every hat at once—design, production, sourcing, photography, website work, marketing, customer service, fulfillment, and the financial side of running a business. A lot of the struggle has simply been learning how to do all of those things well while still finding time to actually create.
There have also been the normal growing pains of a small apparel brand: figuring out which products are worth investing in, dealing with inventory and supplier issues, working within a budget, and learning that something can get attention online without automatically turning into consistent sales. Social media has been both one of the biggest opportunities and one of the biggest challenges because reach can change overnight, so I’ve had to learn not to rely on one platform or one viral moment.
Probably the biggest lesson has been getting comfortable with adjusting constantly. Things sell out, plans change, designs don’t always perform the way I expect, and sometimes the thing I almost didn’t post is what resonates the most. I’ve learned to treat setbacks less like failures and more like information. The road hasn’t been smooth, but it has made the brand stronger and made me much more confident in my ability to figure things out as I go.
Thanks – so what else should our readers know about UnbornDeath Apparel?
UnbornDeath Apparel is a bold, independent clothing brand built around self-expression, dark humor, confidence, and not watering yourself down for other people. I design apparel for people who want their clothes to actually say something—sometimes funny, sometimes provocative, sometimes a little vulgar, but always intentional.
What sets the brand apart is that I’m not trying to appeal to everyone. I think there is a lot of value in creating something with a clear identity instead of chasing whatever is safest or most universally marketable. UnbornDeath is very personality-driven, and the designs often reflect the kind of things people think, say, or feel but may not always see represented in mainstream clothing.
I’m especially proud of the fact that the brand has started connecting with people organically. One of my recent shirts, “Unapologetic & Vulgar AF,” took off online and reached a much larger audience than I expected. Seeing people respond to it, share it, debate it, and ultimately buy it reinforced exactly what I want the brand to be: recognizable, memorable, and unapologetically itself.
I also take pride in being involved in nearly every part of the business, from designing and sourcing to photography, marketing, fulfillment, and customer experience. That hands-on approach means the brand is still very personal and very intentional.
Ultimately, I want readers to know that UnbornDeath Apparel is for people who are comfortable having a little edge. It is not about fitting neatly into one aesthetic or demographic. It is about wearing something that feels like you, even if it is not for everyone.
We’d love to hear about any fond memories you have from when you were growing up?
I honestly don’t have one specific childhood memory that I would call my favorite. My childhood wasn’t necessarily the part of my life I look back on most fondly, so I think I’ve become much more focused on creating the life, experiences, and memories I want as an adult. If anything, that perspective has probably contributed to how independent I am and how much I value being able to build things on my own terms.
Contact Info:
- Website: https://www.UnbornDeath.com
- Instagram: @unborndeath_apparel
- Facebook: https://www.facebook.com/UnbornDeathApparel/
- Other: Threads-@unborndeath_apparel
