Today we’d like to introduce you to Jordyn Bohon.
Hi Jordyn, we’d love for you to start by introducing yourself.
Motherhood in Blooms began during a season when I was learning how deeply motherhood can reshape your priorities, creativity, and sense of purpose. As a mother, prior Navy Mother-Baby nurse, and lifelong lover of flowers, I wanted to create something beautiful that could grow alongside my family—not at the expense of it.
What started with locally grown bouquets and farmers markets has grown into a floral design business serving Virginia Beach and the greater Hampton Roads community. Today, Motherhood in Blooms offers weddings and events, flower bar experiences, seasonal subscriptions, custom arrangements, business floral partnerships, and retail bouquets at local businesses such as Foodies Market.
From the beginning, local sourcing has been at the heart of everything we do. Approximately 90–95% of our flowers are grown here in Hampton Roads, with an intentional focus on supporting woman-owned farms—many of which are also run by mothers. Every bouquet allows us to share the beauty of locally grown flowers while strengthening the community behind them.
Building this business has happened in the midst of raising children, serving in the Navy, navigating changing seasons, and learning to let growth happen in a way that still honors my family. My children are often beside me at markets, helping hand flowers to customers—or adding a little joyful chaos to the day. Motherhood is not something separate from the business; it is woven into its story.
Motherhood in Blooms continues to grow through meaningful local partnerships and the support of a community that values thoughtful design, locally grown flowers, and the people behind them. I am incredibly proud of how far we have come, but even more excited about what is still blooming.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has definitely not been a perfectly smooth road, but I believe the challenges have helped shape Motherhood in Blooms into what it is today.
One of the greatest struggles has been learning how to grow a business while continuing to prioritize my family. I am a mother, mother-baby nurse, and a business owner, and those roles often require me to make very intentional decisions about my time and capacity. There have been seasons when I have needed to slow down, attend fewer markets, or change the way I operate—not because the business was shrinking, but because I wanted it to grow in a way that remained sustainable for my family.
Working primarily with locally grown flowers also comes with challenges. Flowers are seasonal, weather-dependent, and not always predictable. Heat, storms, crop availability, and canceled markets can quickly change a week’s plans. I have had to become flexible, creative, and comfortable adapting when something does not go as expected.
I have also had to learn nearly every part of running a business as I went—from pricing and sourcing to marketing, websites, customer experience, and building wholesale and retail partnerships. Like many small-business owners, I have experienced moments of doubt and had to learn the difference between an opportunity that supports the vision and one that simply adds more to my plate.
The road has not always been easy, but it has been meaningful. Each challenge has taught me to build more intentionally, trust the timing of different seasons, and define success in a way that includes both growth and presence. Motherhood in Blooms is still growing, but I am proud that it is doing so without losing the values it was built upon.
As you know, we’re big fans of Motherhood in Blooms. For our readers who might not be as familiar what can you tell them about the brand?
Motherhood in Blooms is a locally focused floral design studio based in Virginia Beach and serving the greater Hampton Roads community. We specialize in garden-inspired floral designs that feel romantic, natural, and thoughtfully gathered—as though the flowers were freshly cut from a beautiful backyard garden.
Our offerings include weddings and events, seasonal bouquet subscriptions, custom arrangements, luxury flower bar experiences, business floral memberships, and retail bouquets available through local partners such as Foodies Market. Whether we are designing for a wedding, welcoming customers into a local business, or creating a bouquet someone picks up alongside their weekly groceries, our goal is always the same: to make locally grown flowers a meaningful part of everyday life.
What truly sets Motherhood in Blooms apart is our commitment to local sourcing and the relationships behind every stem. During the local growing season, approximately 90–95% of our flowers are sourced from farms throughout Hampton Roads. We intentionally support woman-owned farms whenever possible, and more than half of the growers we work with are mothers themselves. This creates a beautiful cycle in which one small business supports another, local agriculture is strengthened, and our customers receive flowers that reflect the place and season in which they live.
Because we design seasonally, no two weeks look exactly alike. Our bouquets are not created from a fixed recipe or based solely on what can be shipped from across the world. Instead, we work with what is blooming locally and allow the colors, textures, and movement of each season to guide the design. That means our customers may experience tulips and ranunculus in spring, cosmos and zinnias in summer, or specialty dahlias as the season transitions toward fall.
Brand-wise, I am most proud that Motherhood in Blooms has remained rooted in its original values as it has grown. Motherhood is not simply part of our name—it influences how I lead, how I build partnerships, and how I define success. I want this business to demonstrate that something can be thoughtfully scaled while still honoring family, community, and the people whose hands helped bring it to life.
More than anything, I want readers to know that purchasing from Motherhood in Blooms supports much more than one bouquet. It supports local flower farmers, women-owned businesses, working mothers, and a growing floral community here in Hampton Roads. We are creating beautiful floral experiences, but we are also helping people reconnect with where their flowers come from—and that is the part of this brand that makes me most proud.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I would not describe myself as a reckless risk-taker, but I am willing to take thoughtful risks when they align with my values and the vision I have for the future. My background as a Naval officer and nurse taught me to assess a situation carefully, prepare for what I can, and then make the best decision possible with the information available. I carry that same approach into business.
Starting Motherhood in Blooms was a significant risk. I was building something new while serving in the Navy, raising my children, and navigating all the financial and personal uncertainty that comes with entrepreneurship. Flowers are also perishable, seasonal, and affected by circumstances outside of our control. Every market, event, crop order, or retail delivery requires an investment before I know exactly how customers will respond.
Expanding beyond farmers markets has required another level of risk. Introducing subscriptions, weddings, flower bar experiences, business floral memberships, and retail bouquets through Foodies meant investing in new materials, systems, marketing, and partnerships. Each step has asked me to trust that there is a growing demand for thoughtfully designed, locally sourced flowers in Hampton Roads.
At the same time, motherhood has changed the way I evaluate risk. I do not make decisions based solely on how quickly they could grow the business. I also consider what they will require from my family, whether they are sustainable, and whether they move the brand closer to the kind of business I ultimately want to build. Sometimes the bravest decision is saying yes to an opportunity, and sometimes it is saying no—even when the opportunity looks good on paper.
I have learned that risk does not always mean making one enormous leap. Often, it looks like taking a series of intentional steps, paying attention to what works, and being willing to adjust along the way. I may not always feel completely ready, but I have learned not to wait for every uncertainty to disappear before moving forward. Growth requires courage, but I believe the strongest risks are the ones grounded in preparation, purpose, and a clear understanding of why you began.
Contact Info:
- Website: https://www.motherhoodinblooms.com
- Instagram: https://www.instagram.com/motherhoodinblooms
- Facebook: https://www.facebook.com/motherhoodinblooms
