Today we’d like to introduce you to Gary Robbins.
Hi Gary , we’d love for you to start by introducing yourself.
I grew up in Long Island, New York and went to the University of Arizona for school. When I was 2 years old, my father passed away. My mom remarried to another widow who’s lost his wife and 2 children. My mother adopted his son, with the same first name and his father adopted me and my 2 blood brothers. My brother Gary Bornstein is a yale and harvard law grad and a well known attorney in coporate law, working out of NYC. My career started in advertising before moving over to Frost & Sullivan, a global analyst firm. I had worked at 90 West Street until 9/1.1 when a piece of the plane hit our building and the building was on fire for 3 days. After 9/11, I opened an office in Rockville Centre, Long Island. 20 years ago, I moved my family to Virginia. My work at Frost & Sullivan started out as Event Sponsorship. I was quickly promoted to Partner and later on Sr. Partner. I started up a Brand and Demand practice whereas we leveraged the brand and analysts of F&S in support of a portfolio of marketing solutions delivered for clients. Nearly 3 years ago, I left to start my own firm, FOURCORTERS. One of the biggested differences between what I was doing there and what I’m doing now is that instead of a single analyst brand or groups of analyst, I have built a network of analysts to tap into in support of a unique and robust marketing portfolio with a focus on cybersecurity and enterprise communications.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
My time at F&S had it’s ups and downs due to the financial instability of the company. My time at FOURCORTERS has been great. Definitely a learning curve starting up, but, now we are getting into the groove.
We’ve been impressed with FOURCORTERS, Inc., but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We have made a conscious effort to swim upstream versus the AI revolution. Our tagline is human powered marketing. What set us apart is not only the unique solutions we bring to the market but, the network of analysts and analyst firms we have put together. Our clients have a choice of who to work with and we leverage the analyst brand, voice and pen to bring credibility to our clients message. 3rd party voices are critical right now with AI visibility so having an analyst talk about you vs you talk about you is completely different. Same goes with perception of clientele when they hear from an analyst vs directly from the company. Our clients are typically tech companies and represent either financed startups or mid to enterprise companies. We do have a focus in cybersecurity and enterprise communications. Here’s a script from a video to tell more.
FOURCORTERS is a Human-Powered Marketing agency built on the simple belief that
Credibility and trust fuel growth.
Our founding team comes armed with decades of experience building analyst-powered marketing programs at a leading global research and advisory firm.
That experience became the foundation for our company… but with a broader, more flexible model designed around our clients’ needs.
Rather than relying on one analyst brand or a single group of analysts, FOURCORTERS provides access to an extensive network of independent analysts and analyst firms spanning a wide range of markets and technologies.
The analysts shown here are just a snapshot of our network. Clients can also nominate analysts to support their program.
By leveraging the brand, voice, and pen of the analyst, FOURCORTERS helps our clients tell their story… and bring greater independent credibility and trust to every program brought to market.
As AI reshapes how buyers discover and evaluate companies, trusted third-party content is critical for strengthening visibility and findability across traditional and AI-driven search.
A campaign can even bring together multiple analysts and their brands to introduce, reinforce, and solidify your message.
Analysts are experts in their domains. FOURCORTERS is an expert in marketing. Bring the two together, and the result is something more powerful than either expertise on its own.
Simply put…Combine the Expertise. Multiply the Impact..
The FOURCORTERS approach begins with understanding you.
Who are you trying to reach?
What matters to your audience?
What are your most important priorities?
Where are the gaps?
And ultimately, what are you trying to accomplish?
Those needs are then aligned with a portfolio of full-funnel solutions, including buyer insights, account-based marketing, content creation, demand generation, sales enablement, and virtual and in-person events.
You can select an individual solution, or combine multiple services to create an integrated marketing funnel designed to engage your target audience, generate demand… and build pipeline.
FOURCORTERS then identifies the analyst, or analysts, with the expertise and influence to best connect with your market and community.
The analyst’s expertise and brand remain front and center, while FOURCORTERS works behind the scenes to bring the strategy, program, and execution together led by…
a dedicated CORTERBACK who manages and supports the program from beginning to end.
Your CORTERBACK coordinates the analysts and delivery team, oversees milestones and approvals, and takes the heavy lifting off your shoulders.
The industries and technologies supported by FOURCORTERS reflect the breadth of its analyst network.
The markets shown here represent only a fraction of the areas available.
In short… what the analysts cover, FOURCORTERS can cover.
FOURCORTERS also offers solutions for nearly every role across the marketing organization, from ABM, to partner marketing, content marketing, demand generation, and more.
Many FOURCORTERS services support multiple roles and objectives, helping connect marketing activity to broader business and pipeline goals.
Within each solution area, you can choose from a wide range of individual programs and tactics… nearly all of which leverage an analyst from the FOURCORTERS network.
Buyer Insights brings primary research that support product and content teams, uncovering market needs
ABM Solutions provide analyst-led virtual roundtables, bespoke executive dinners, and other targeted programs that directly engage priority accounts and prospects.
Content Creation uses analyst-powered and AI-optimized content across over a dozen snackable written and video formats.
Demand Generation offers both marketing-qualified leads and sales-ready leads, to build and accelerate pipeline.
Sales Enablement solutions accelerate active opportunities through case studies, impact assessments, and more, that demonstrate business value directly from customers.
In-Person Events are curated executive experiences that bring you face-to-face with top prospects
Virtual Events include analyst-led experiences and short-form, on-demand webinars that showcase your executives, clients, and product demos.
And last but certainly not least, The Pyramid is a new analyst benchmark model designed to support category creation and help companies establish and showcase market leadership.
These individual solutions can stand alone or come together to build a campaign aligned with your goals, ICP, and budget. And because priorities change, FOURCORTERS gives you the flexibility to shift your investment across analysts, messages, audiences, and programs… to stay focused on what matters most:
Driving demand and building pipeline.
We look forward to the opportunity to become your new favorite marketing partner.
Before we go, is there anything else you can share with us?
While we are a startup on paper, we are anything but as we’ve been doing this for 30 plus years. We are a great team and with our analyst network, we know your market and your customers. We aim to be a partner, not a vendor.
We also bring b2b marketers together in a weekly roundtable series. We are always looking for participants.
I’m married for 30 years, with 3 boys, Jesse, 27, Aidan, 25 and Dylan, 22. Jesse works at Salesforce, Aidan at Dialpad and Dylan at MemoryBlue.
Contact Info:
- Website: https://www.fourcorters.com
- LinkedIn: https://www.linkedin.com/mynetwork/grow/
- Youtube: https://www.youtube.com/@FOURCORTERS
