Today we’d like to introduce you to Natalie Apelquist.
Hi Natalie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started sparkling hair a year and a half ago for another small business. I decided to take a leap and open my own business and home studio (Ashburn, VA) in May 2026. I am a mom and elementary school teacher and love meeting new people. Hair sparkles are a great way to make additional income in a relaxing and rewarding way. I love to see faces light up when they see their sparkles!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Getting people to find my website/business has been challenging at first. I also have had pop-up events that are slower than others. I am slowly finding my community and figuring out which events work best for walk-ins.
Thanks – so what else should our readers know about Hair Sparkles by Natalie?
https://www.hairsparklesbynatalie.com/
I hand tie sparkles to individual strands of hair, causing no damage to hair.
Add a little shimmer to your everyday look with Hair Sparkles by Natalie. Natalie offers lightweight, colorful hair sparkles — also known as fairy hair or hair tinsel — for clients across Northern Virginia, including Ashburn, Loudoun County, Fairfax County, Prince William County, and nearby communities.
Whether you are planning a birthday party, girls’ night, school event, festival, pop-up, or just want a fun little refresh for yourself, Hair Sparkles by Natalie makes it easy to add sparkle that feels personal, playful, and totally you. Choose from a rainbow of colors, go subtle or bold, and leave with hair that catches the light in the best way.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I love connecting with fairy hair companies on Instagram from around the country! I also love meeting other small businesses at pop-up events. We keep an eye out for each other for future events and festivals. I even have a spot on my website listing other local businesses I support and recommend.
Pricing:
- $2.50 per strand (most people choose 10-30 strands)
Contact Info:
- Website: https://www.hairsparklesbynatalie.com/
- Instagram: @hairsparklesbynatalie
- Other: hairsparklesbynatalie@gmail.com 314-614-6536
